Page 37 - Career Development Guidebook (09.03.24)

MULTIMEDIA
MULTIMEDIA
CAS
COMMUNICATION
COMMUNICATION

As a communication professional, you step into a realm where the art of expression meets strategic influence, navigating the complexities of
modern communication across various industries. The journey is not just about mastering verbal and written skills but about becoming a
storyteller, a mediator, and a pivotal force in shaping the way information flows in our interconnected global society.

AVAILABLE ROLES (WHERE) AVAILABLE ROLES (WHAT)

Media Companies: Explore opportunities with Public Relations Specialist: Managing
media companies like Vietnam Television (VTV), communication between organizations and the
or newspaper organizations such as Thanh Nien public, including media relations, crisis
News, VNExpress, Tuoi Tre News, Magazines for management, and public image enhancement.
roles in journalism, broadcasting, and content Corporate Communications Manager: Joining
creation. the communications team of a corporation to
Advertising and Marketing Agencies: Companies develop and implement internal and external
like Ogilvy Vietnam, Dentsu Vietnam, or TBWA communication strategies, manage branding, and
Vietnam often hire communication professionals ensure consistent messaging.
for advertising, marketing, and public relations
Media and Journalism: Pursuing roles as
positions. journalists, reporters, editors, or news anchors in

Digital Marketing Agencies: Consider agencies print, broadcast, or digital media organizations
specializing in digital marketing, such as Isobar such as newspapers, TV stations, and online news
Vietnam or Redder Advertising, which may offer outlets.
roles related to social media management, Health Communication: Using communication
content marketing, and digital advertising. methods and strategies to inform individuals
Non-Governmental Organizations (NGOs): NGOs about health care facts and best practices.
working on various social issues in Vietnam, such
Brand Strategist/Manager: Using creative
as education, healthcare, and environmental thinking skills to create marketing slogans, logos,
conservation, often hire communication and website design, ensuring each one fits the
specialists to raise awareness and support their desired brand image and is consistent across all
causes. mediums and platforms.

Corporate Communication Departments: Advertising and Marketing: Working in
Consider working in the communication advertising agencies, marketing firms, or within
departments of large corporations operating in
the marketing departments of companies to
Vietnam for roles related to internal and external create, manage, and analyze advertising and
communication. marketing campaigns.

Content Writer/Editor: Creating and editing
content for websites, blogs, social media, and
other digital platforms.

Social Media Manager: Managing and curating
content for social media platforms, engaging with
audiences, and analyzing social media data.

Nonprofit and NGO Communication Specialist:
Working for nonprofit organizations, NGOs, and
humanitarian agencies to raise awareness,
fundraise, and advocate for causes through
effective communication strategies.

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