Page 62 - Career Development Guidebook

METHODOLOGY

The following section outlines the methodology employed in the booklet, which is a combination of
primary and secondary research via four main steps:

The first step involves compiling a list of potential industries that we believed were potential and
relevant for VinUniversity students. Once we identified 14 industries of interest, we conducted thorough
research to come up with 134 companies in those industries, using various sources, such as industry
reports, business directories, and company websites, to ensure the inclusion of diverse company and
organization types, from startups to research institutes to big corporations.

In order to refine the initial list of companies and identify the top 50 ideal career opportunities for
VinUniversity students, we have developed a rubric consisting of five main criteria. Each criterion is
assigned a weightage based on its importance in assessing the company’s suitability. The criteria and
their weightages are as follows:

Accessibility (Weightage: 20%) Visibility (Weightage: 20%)
This criterion evaluates whether a The visibility criterion assesses the company's level of
company offers suitable and abundant public recognition. We consider factors such as the
internship opportunities for VinUniversity company's presence on professional networking
students. We assess the accessibility platforms like LinkedIn (40% weightage), the quality
factor based on factors such as the and informative nature of its website (40% weightage),
company's engagement with universities, and its engagement on social media platforms like
the presence of internship programs, and Facebook (20% weightage).
recruitment efforts targeted at students.
If a company opens various Revenue Growth (Weightage: 20%)
positions/programs for students, it means Company culture plays a vital role in determining whether
that they care about students and their a company is a good fit for VinUniversity students. We
development. evaluate the company's culture by considering factors
such as diversity and inclusion initiatives, employee
Brand Love (Weightage: 10%) welfare programs, and alignment with VinUniversity's
Brand love reflects the level of EXCEL values.
recommendation and positive sentiment
towards the company. We measure brand Company Culture (Weightage: 30%)
love using the Net Promoter Score (NPS), Revenue growth is an essential factor that demonstrates
which indicates the likelihood of a company's exceptional performance compared to
individuals recommending the company industry averages. We analyse the company's financial
to others. A higher NPS signifies greater reports and assess its revenue growth trajectory. Higher
brand love and adds value to a company's revenue growth indicates a dynamic and prosperous
desirability. company, which ensures a high starting salary.

After identifying the 50 highest-scoring companies using the rubric, we conduct in-depth research on
these companies, utilizing various resources such as company websites, annual reports, news articles,
and employee reviews.

Methodology | 62