Page 2 - Financial Statement Analysis

sub79433_front.qxd 4/5/08 12:44 AM Page 1

SUPPLEMENTS
Analysis Feature
An article featuring a company launches each chapter to highlight Teaching and Learning Supplements are a special part of this book. Each supplement is customer driven,
the relevance of that chapter’s materials. In-chapter analysis is user friendly, and fully integrated. No other financial statement analysis book offers instructors a greater wealth
performed on the feature company. of instructional and learning resources.

• Online Learning Center: • Prerequisite Skills Development:
http://www.mhhe.com/subramanyam10e MBA Survival Kit CD, ISBN: 0-07-304454-7
Analysis Objectives
• Instructor’s Solutions Manual— on Online Learning EAN-978-0-07-304454-5
Chapters open with key analysis objectives that highlight important chapter goals.
Center Essentials of Finance with Accounting CD,
• Test Bank— on Online Learning Center ISBN: 0-07-256472-5
• Chapter Lecture Slides— PowerPoint version;on EAN-978-0-07-256472-3
Analysis Linkages Online Learning Center • Financial Shenanigans (casebook),
Linkages launch each chapter to establish bridges between topics and concepts • Case Material—Primis custom case selection: ISBN: 0-07-138626-2
in prior, current, and upcoming chapters. www.mhhe.com/primis EAN-978-0-07-138626-5
• Financial Accounting Video Library Volumes 1 • Customer Service— 1-800-338-3987
through 4: ISBN: 0-07-237616-3
Analysis Preview EAN-978-0-07-237616-6
A preview kicks off each chapter by describing its contents and their importance.

ORGANIZATION AND FOCUS
Analysis Viewpoint
ANALYSIS CENTER Multiple role-playing scenarios in each chapter are a unique feature that shows the Financial statement analysis is part of the broader task of business analysis. Chapters 1 and 2 provide an
relevance of financial statement analysis to a wide assortment of decision makers. overview and describe this broader task, including industry and strategy analysis. Chapters 3, 4, 5, and 6 focus
The Analysis Center is a on accounting analysis and the necessary adjustments to financial statements. Chapters 7, 8, 9, 10, and 11
pedagogical framework focus on financial analysis, including prospective analysis. The following diagram reflects this organization
unique to this book. Its Analysis Excerpt and focus:
purpose is to aid in Numerous excerpts from practice—including annual report disclosures, newspaper
understanding, interpretating, clippings, and press releases—illustrate key points throughout each chapter.
and applying financial Excerpts reinforce the relevance of the analysis and engage the reader.
statement analysis by Business
providing a cohesive, Environment and
motivating framework for Strategy Analysis
learning. It focuses attention Analysis Research
on key features that highlight Multiple short boxes in each chapter discuss current research relevant to analysis Industry Analysis Strategy Analysis
the relevance and importance and interpretation of financial statements.
of the analysis of financial
statements.
Analysis Annotation
Financial
Each chapter includes marginal annotations. These are aimed at relevant, Statement
interesting, and topical happenings from business that bear on financial Analysis
statement analysis.
Financial
Analysis
Accounting Prospective
Analysis Feedback Analysis Analysis
End-of-chapter assignments include traditional and innovative assignments
augmented by several cases that draw on actual financial statements such as those
from American Airlines, Best Buy, Campbell Soup, Cendant, Citicorp, Coca Cola, Profitability Analysis of Sources Risk
Colgate, Delta Airlines, Kimberly-Clark, Kodak, Marsh Supermarkets, Merck, Microsoft, Analysis and Uses of Funds Analysis
Newmont Mining, Philip Morris, Quaker Oats, Sears, TYCO, Toys “R” Us, United Airlines,
Walt Disney, and Wal-Mart. Assignments are of four types: Questions, Exercises,
Problems, and Cases. Each assignment is titled to reflect its purpose—many require Cost of
critical thinking, communication skills, interpretation, and decision making. Capital Estimate Intrinsic Value

Analysis Focus Companies
The entire financial statements of two companies—Colgate and Campbell
Soup—are reproduced in the book and used in numerous assignments.
Experience shows that frequent use of annual reports heightens interest and learning.
These reports include notes and other information.

ISBN: 0073379433 Front Endsheet
Author: Subramanyam Color: 1c, PMS 539M
Title: Financial Statement Analysis, 10e Pages: 2, 3