Page 5 - Maccabi Donor Report January 2023
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Maccabi Australia Report - January 2023 - from the President’s Desk
2022 OBJECTIVES & ACHIEVEMENTS online and social media campaigns have been whole community. Planning is already underway for
instrumental in driving the Brand to new heights – a the Pan Am Games in Argentina in 2023 and the 22 nd
Organisation Sustainability reach of 2 million views and facebook growth from Maccabiah games in 2025.
One of our most important objectives over the past 1400 to 4600 in 2 years. In addition, the media
presence during the Maccabiah in July was significant
year was to recover our balance sheet, ensuring that and put the event into the homes of our community. Our Junior carnival is currently being held in
the organisation was restored to a sustainable Melbourne from 15-22 January 2023.
financial position after the significant impact of the Sports development
COVID period. Over the past 2 years we have st Wellbeing
prioritised our needs and kept a strong focus on our focus during the year was on the 21 Maccabiah. Maccabi life has continued to grow from strength-to-
building for the future. Our newly formed Maccabi A normal planning cycle for any Maccabiah is about 2 strength expanding rapidly in NSW and WA. A new
Foundation is now active and appropriately years, however, given the cancellation of the National Committee established their strategic plans
structured to focus on the National needs of the Maccabiah in 2021 – our dedicated team were in a and indeed operational goals which are actively being
organisation. Our goals for the year ahead to work go/no go position for nearly 3 years. The Games rolled out. To date there have been some notable
closely with key sponsors and donors to deliver the eventually got underway in July 2022 and ‘were the achievements including but not limited to the
objectives that have most community benefit and largest games ever’ with over 10,000 athletes development of 8000 Maccabi life participants, the
impact. participating. The Australian contingent was the delivery of multiple on trend webinars with an
fourth largest at the Games – including 430 athletes, audience reach of over 5000 people and in recent
Brand Development around 80 coaches and managers as well as 55 weeks the launch of the updated Maccabi Life
Through the efforts of a National marketing Masters Supporters and 26 VIP Mission participants. Wellbeing platform. As a pathway to what the future
committee there has been a marked reduction in In addition, there were approximately another 400 may look like the team in WA have developed a more
duplication of effort around the country leading to a supporters who travelled independently to be at the formal Maccabi life club structure for all their
more aligned method of working. The result has been games – in total nearly 1% of the total Australian unstructured and smaller sports. This provides
a substantial growth in brand presence, consistency Jewish population were in attendance in one way or leverage and support for the growing level of
in our messaging and higher engagement in the another. Our team performed fantastically on and off unstructured activity in that State.
community for Sport and wellbeing. Proudly we the field and came away with 104 medals. We are
have built a new website from scratch which delivers truly blessed as an organisation to have outstanding
on the needs for all parts of the organisation. Our volunteers who delivered an amazing result for the
