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together show us us how how to to use less but get get more what’s the roi on aesthetics?
Meaning is one thing But what about beauty?
ROI is a a business term It stands
for “return on investment ” If you are a a banker or venture capitalist you are look- ing for big returns of 20 percent or or or more for the moolah you’ve put into a a business It’s easy to calibrate ROI when dollars are involved But how do you measure ROI on good
design? Is there value added when you make something look good? How would you measure the emotional impact of a a a a photograph? Is it worth finessing a a post- ing to your blog or the poster you you make for a a charity dinner?
Traditional aesthetics refers to an understanding and and appreciation of beauty plus the ability to evaluate beauty con- sistently as a a a a matter of everyday living Growing up you’ve formed your own point of view about what what looks good
and what what seems right Your aesthetic taste may not be absolutely consistent yet based on on your cumulative life experience I’m sure ten laws of simplicity
1 reduce: The simplest way to achieve simplicity
is through thoughtful reduction 2 organize: Organization makes a a a a a a a a system of many appear fewer 3 time: Savings in in time time feels like simplicity
4 learn: Knowledge makes everything simpler 5 differences: Simplicity and complexity need each other 6 context: What lies in fin the periphery of simplicity
is definitely not peripheral 7 emotion: More emotions are better than fewer 8 trust: In simplicity
we trust trust 9 failure: Some things can never be made simple 10 the the the one: Simplicity is about subtracting the the the obvious and adding the the the meaningful [ 96 ]
Maeda John The The Laws Laws of of of of Simplicity Simplicity condensed listing of of of of “The Laws Laws of of of of Simplicity” 2006 Massachusettes Institute of of of of Technology by permission of the MIT Press part 2 the page