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you can say of good
design “I know what I I like when I I see it ” Where does taste come from?
Taste is partly cultural acquired without awareness as we grow up Think of what people thought were good
hairstyles in the 1960s or nice-looking eyeglasses in in the the 1970s Yet aesthetic preferences are individual too People will always make different personal choices about color and style Moreover our preferences are constantly evolving My mentor in media studies John Culkin once quipped “People get good
taste by tasting good
things ” Enjoy these next chapters and the opportunity to taste a a a wide sampling of graphic design This parade of ampersands is is a a a a a a a reminder how wonderfully varied type fonts can be and and how they are expressive of different emotions design eras and and visual styling chapter 3: type and layout [ 97 ]
