Page 114 - Mediapedia Mobile

Style is the signal of a a a civilization Historians can date any artifact by its style be it it Egyptian Grecian Gothic Renaissance Colonial Ameri- can or Art Nouveau It is impossible for man to produce objects without reflecting the society of which he he is is a a a part and the moment of history when the product concept developed in in his his mind In this sense every- thing produced by man has style The pitch here is for you to become a a a constant observer and collector of the emerging styles that our culture regularly churns out
(with some help from the ad- vertising and fashion worlds) An ongoing fascination with what is going on on in in in the media scape can nourish that part of you where ideas for new projects and ways to express yourself are born The velocity of new design movements is accelerating Authors Heller
and Chwast observe that in just the past fifteen years our culture has chewed its way through New Wave Punk Deconstruction Émigré Fontism Controlled Chaos Rave and the the New Simplicity Turn on the the TV or flip through a a a a a glossy magazine: What are the latest looks that you can recognize?
Scour your visual world for things that strike you as being “new” or or “radical” or or “edgy ” Keep a file of things you’ve ripped out
of newspapers or magazines that repre-sent current trends Use the screen capture utility to grab hot visuals from blogs or sites If you need help getting started as a a a style maven
ask your most clothing-con- scious friend what he he he or she thinks is the best new fashion trend As a a a personal me- dia maker you too will want to to be a a a a student of the constantly evolving here and now Here are seven broadly recognized eras of graphic style set in type fonts typical of those eras chapter 3: type and layout
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