Page 7 - RE/MAX of Southeastern MI Spring 2017

RE/MAX of Southeastern Michigan
RE/MAX of Southeastern Michigan’s Advertising Campaign will prove to be even bigger and better in 2017! Your advertising dollars will be working hard branding the RE/MAX name throughout southeast Michigan to keep RE/MAX top of mind when consumers are getting ready to list or buy a new home this upcoming season.
Smart Bus Super Tail Campaign
• Nearly 250 million impressions
• Nearly 250 SMART buses
• Macomb, Oakland, and Wayne Counties
Billboard Blitz Campaign
• 20 to 60 boards per month
• Major freeways and roads in southeast Michigan
• Consumers driven to remax.com website
• Over 300 million impressions
Radio
• :60 Guy Gordon Real Estate Reports running in the Guy Gordon, Mitch Albom, and Paul W. Smith/Frank Beckmann shows
•RE/MAXpositionedas! thereal estate experts in southeast Michigan
• :15 commercials rotating 6am to Midnight, driving consumers to remax.com
• 1 hour real estate show inMay
!
Hot Air Balloon and Public Relations
• Branding from the sky May through mid October
• RE/MAX positioned as the real estate experts throughout the year in print, television, and radio due to our extensive
!
PR efforts
7 REGIONAL MATTERS • WINTER 2017