Page 10 - The Wrap Market - Brand Book and Style Guide-V4

BRAND VOICE/TONE

With earthy undertones and a modern, minimalist aesthetic, the brand speaks to women who

value simplicity, connection, and timeless style. The clean logo features a distinctive “R” that swoops

under the “A,” subtly echoing a wrap. Paired with candid imagery and a muted, refined palette, the
look reflects warmth, ease, and the quiet joy of sharing the snuggle.

The Wrap Market is more than a collection, it's a curated experience for those who believe in the

beauty of craftsmanship and the intimacy of everyday moments. At its core, the brand is Wrapped
In Community, bringing women together through intentional design, elevated comfort, and the

shared bond of motherhood. Every wrap tells a story of softness, strength, and the deep love that

connects us.

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