Page 16 - YouTube Mastery Ten Articles eBook
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10. Top Tips for Promoting Your YouTube Channel
If you have an online business, one of the best things you can do is leverage the
power of video and create a YouTube channel. If you can grow a successful
YouTube channel, then you will automatically notice an uptick in organic traffic to
your website. But how do you go about promoting your business channel on
YouTube to get the most out of the platform? Here are some of the top tips for
promoting your YouTube channel.
Optimize Your YouTube Content
Search engine optimization isn't just a strategy for driving more traffic to your
website. SEO is also essential for your YouTube channel if you want your content
to be discoverable in the search rankings. Make sure that you put relevant
keywords throughout your channel profile, video titles and descriptions, and in
your tags and annotations.
Take Advantage of Email Marketing
Publishing quality videos is a substantial first step in promoting your YouTube
channel, but you must ensure that your audience knows when you post new
content. The best way to do this is by delivering updates directly to their inbox.
Email is still one of the best channels that you can use to reach your target
audience.
Stay Active in the Community
It is no longer enough to merely create content regularly; you need to actively
engage with your audience if you want to grow your YouTube channel. If a viewer
takes the time to comment on one of your videos, then you need to take the time
to reply by interacting and answering their questions and feedback. You also need
to be active in niche communities by leaving comments on other channels and
providing feedback on videos. Promoting other YouTube channels and
