Page 3 - YouTube Mastery Ten Articles eBook
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Tip #1 – Define Yourself
Before you can start to create your blueprint, you need to know who you are,
what you like, and how you want to present yourself to your target audience.
Defining yourself and creating your brand is critical for creating and maintaining a
successful YouTube channel. You need to focus on something that you're
knowledgeable or passionate about. If you do what you love, and do it well, you'll
be able to attract an audience. There is no end to the things that you can do on
YouTube, so go out and find your path.
Tip #2 – Define Your Capability
Content on YouTube that has a higher production quality tends to get more views.
However, it is possible to make great content at all levels of production; you just
need to find a way to take advantage of your skills and the equipment that you
have. You won't be able to shoot the epic fantasy battle scene if you only have an
old camcorder from the 90s, but you could use that same equipment to talk about
or review an epic fantasy battle scene. Make sure that before you start to plan
and create content that you take your gear and capability into account first.
Tip #3 – Define Your Audience
The most important part of having a YouTube channel is creating a good
relationship with your audience. It will single-handedly decide your success or
failure. Everything that you do needs to be focused on building your target
audience. As you develop a relationship with your target audience, you'll start to
build demographic information that can help you tailor your content so that you
can appeal to a broader audience.
Tip #4 – Create a Content Schedule and Stick To It
The key to starting and maintaining a successful YouTube channel is consistency.
Upload strong content regularly is much more important than having infrequent,
mind-blowing content. Regular content can help keep your audience’s attention