Page 28 - YouTube Mastery eBook
P. 28
YOUTUBE MASTERY
turn viewers off and negatively impact your channel's traffic. Your
channel icon is also what will help to establish the brand of your
YouTube channel. By keeping this somewhat consistent with your
channel header, it will help to reinforce your channel's branding.
Create a Channel Trailer
A great way to welcome an unsubscribed viewer is to create a
video that showcases what your channel is all about. A channel
trailer, when done correctly, can entice new viewers to check out
more of your content. You want to try to hook your visitors as
soon as they land on your page, and the best way to do this is
with a channel trailer. This short video will tell your viewers who
you are and show them what they can expect to find on your
channel and can be used to convert viewers into subscribers.
Your channel trailer needs to be compelling and persuade
viewers to see what else your channel has to offer.
Your channel trailer is basically a quick marketing medium for
your channel and should last for no more than two minutes. Make
sure that you have a way to invite the viewers to subscribe to your
channel at the end of the trailer, since the viewers who watch until
the end of the trailer or more likely to subscribe.
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