Page 56 - YouTube Mastery eBook
P. 56
YOUTUBE MASTERY
Purchasing Fake Reviews
This is a mistake that is made often out of sheer desperation.
Buying fake reviews to increase your stats on YouTube will only
boost your popularity for a short time. New viewers are more likely
to become suspicious if they notice a new channel that suddenly
has thousands of views but with hardly any engagement. This
raises a ton of red flags, and those legitimate prospects will just
walk away.
Doing a Video Dump
While you may have created some excellent videos back in the
day, the last thing you should do is use your YouTube channel as
a dumping ground. You need to treat your channel like a unique
website that is meant to promote your business. You may link
your YouTube channel to your website, but that doesn't mean
every video on your site should also appear on YouTube.
Ignoring Your Social Media Presence
You can't expect to establish a successful business if you ignore
your social media presence. Marketing your YouTube channel
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