Page 8 - IPLANTS_DEC 2021 issue_final linked high res 2.1

Help Future- Th e Int er ior In ed with an initial $ 10 , 000
Gr
w
y
The Interior Industry Growth Fund has
has
th
o
F
d
dustr
un
been established with an initial $10,000
been establish
Proof Our gift by GPGB and the merging of NHF’s
y GPGB an
gift b
gin
’
e m
g of NHF
s
d th
er
un
F
d f
ticul
e Rese
Fund for Interior Horticulture Research
or Int
h
c
tur
ior Hor
er
ar
an
viously
and Education (FIHRE Fund), previously
d E
un
d), pr
ducation (FIHRE F
e
Industry! established in 2001. The new Fund will
e n
1. Th
00
d will
ed in 2
establish
un
e
w F
g b
c
alan
,
3
7
60
3 beginnin
e a $
v
ha
o be
e t
have a $37,603 beginning balance to be
in
ly align
v
invested in ESG and similarly aligned
ed in ESG an
d similar
est
ed
o fur
estm
investments. Additionally, to further kick
in
dditionally
th
er k
k
ic
v
ents. A
, t
start the endowment, iPlants Magazine
star t th e en do wm ent , iPlants Ma gazin e
has pledged all pr oc eeds f r om th e 2 0 22
has pledged all proceeds from the 2022
w
o
er
International Plantscape Awards Gala to
Int
national Plantscape A
ds Gala t
ar
the Fund.
th e F un d.
By Mike Senneff
President, Green Plants for Green Buildings W e ar e all a w ar e of 12 % in cr e ases in
We are all aware of 12% increases in
productivity, 15% reduction in stress and
Better than your best employee! Always present, pr oduc tivit y , 15 % r educ tion in str ess an d
19% improvements in concentration
and always producing results. When someone or 19% impr o v em ents in c on c entr ation
e
d th
esent
door plants pr
. An
with in
something is this good, you want it to grow and with indoor plants present. And the
tremendous ROI plants have in the
never end. Endowments are that way and we’re tr em en dous ROI plants ha v e in th e
s
k
pla
or
er
w
ese number
e. But wh
e did th
c
announcing a big one today! workplace. But where did these numbers
come from? They came through funded
c om e f r om ? Th e y cam e thr ough fun ded
e what th
ar
e IIGF will
ese
c
h muc
h lik
Green Plants for Green Buildings (GPGB) is thrilled r research much like what the IIGF will
e
n
d
ar
o
w this
?
ou h
Y
dr
Ho
ou k
iv
e.
w did y
to announce the creation of the Interior Industry drive. How did you know this? You heard
ough mar
k
g.
it thr
etin
Growth Fund (IIGF). This all-new endowment will be it through marketing.
managed by the National Horticulture Foundation
New research, marketing and education
(NHF). The principal balance will never be spent, Ne w r ese ar c h, mar k etin g an d education
o
eeds
oc
e just a f
ar
w pr
amples of h
x
w e
e
and continuously grow through contributions. The are just a few examples of how proceeds
will be used. We will now have a
annual investment income will be spent to produce will be used. W e will n o w ha v e a
sustainable way to get the message on
results in interior landscape research, education, sustainable w a y t o get th e m essa ge on
the incredible benefits of interior plants
and marketing projects. th e in cr edible ben efits of int er ior plants
out to designers, specifiers, and decision
out t o design er s, specifier s, an d decision
s t
s f
er
mak
e
or y
o c
om
e.
ar
With the creation of the Fund, industry professionals makers for years to come.
and practitioners now have a vehicle to put
r
ent
op
e
do
t
elat
wm
en
L
o y
et’
this
our
s
t
investment dollars to work to specifically grow our Let’s relate this endowment to your top
company performers. Most employees
interior industry. This creates an opportunity for a c omp an y perf or m er s. Most emplo y ees
work 40-hours a week, 50-weeks a year,
lasting endowment that will never go away. Only w or k 40 -h our s a w eek , 50 - w eek s a y e ar ,
s. Wh
our
o w
000 h
otal of 2
f
ould be
or a t
the investment earnings are spent, so the fund is for a total of 2000 hours. Who would be
g
willin
sustainable now and for future generations. willing to contribute the equivalent of $1
8