Page 15 - I-Plants Magazine September 2021 Issue #9 V5 - final
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2. Higher tenant retention: 4. Impact on building rating: 6. Enhanced value: Perceived
By enhancing the tenant’s amenity, Provision is made in the Green Quality of Life.
higher rents and reduced churn is Star/LEED rating system for the People associate eye-appealing
likely. installation of plants to contribute landscaped areas with a higher
It therefore becomes more easily achieved points to the IEQ quality of life. This is important
economically feasible to invest rating, at relatively low cost. in attracting businesses and
money in landscaping because the 5. Company brand: the sustaining growth and property
return in the number of tenants perception of corporate image values.
and amount of rent money far Well-designed and maintained 7. Improved marketability:
exceeds the cost of installing interior/exterior landscape is a Boost Occupancy Rates. Landscape
permanent living plants. Owners of cost-effective way of changing and amenities represent
buildings should seriously consider enhancing the corporate perception. an effective way to boost the
landscaping as a means to attract The corporate atrium may instil occupancy rate of apartments and
new tenants. a company’s philosophy into the other commercial buildings. People
3. Improved reputation/profile: interior design through the various enjoy attractive, pleasing areas and
More than two in five people (41%) landscape elements that can are much more likely to choose to
erroneously believe marketing distinguish the corporate interior. A live, work and shop in buildings with
claims such as “green” or well-maintained interior landscape attractive landscapes, so there is a
“environmentally friendly” mean a reflects the quality of the corporate high correlation between attractive
product has a beneficial impact on image. landscaping and high occupancy
the environment. In the premier spaces in their rates of buildings.
Only about one in three (29%) building interior, landscape,
understand that these terms more including vertical green walls, can be
accurately describe products the central focus of the offices, atria,
with reduced environmental and the reception areas.
impact compared with competing
products.
Those companies recognizing
the value of landscape to their
properties, are generally perceived
by their clients and tenants to have
greater awareness of environmental
issues and social amenity, leading
to a higher industry reputation and
profile.
Photo credit:
Greenery Office Interiors,
Calgary, Alberta, Canada
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