Page 90 - FINAL COPY__JAN_22-TPIE_Intl Awards Program-updated JAN 19_FINAL- pdf 1 linked with videos
P. 90

Help Future-                                                 Th e   Int er ior   In ed with an initial $ 10 , 000
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                                                                      Fund for Interior Horticulture Research
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                                                                      and Education (FIHRE Fund), previously
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         Industry!                                                    established in 2001. The new Fund will
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                                                                      invested in ESG and similarly aligned
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                                                                      investments. Additionally, to further kick
                                                                      in v estm ents. A dditionally , t o fur th er k ic k
                                                                      start the endowment, iPlants Magazine
                                                                      star t th e en do wm ent , iPlants Ma gazin e
                                                                      has pledged all proceeds from the 2022
                                                                      has pledged all pr oc eeds f r om th e 2 0 22
                                                                                                  ar
                                                                                                              o
                                                                                                    ds Gala t
                                                                          national Plantscape A
                                                                      Int
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                                                                      International Plantscape Awards Gala to
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                                                                      th
                                                                      the Fund.
         By Mike Senneff
         President, Green Plants for Green Buildings                  We are all aware of 12% increases in
                                                                                                      e
                                                                                                       ases in
                                                                      W
                                                                                    w
                                                                                     ar
                                                                                                    cr
                                                                                       e of 12
                                                                                               % in
                                                                        e ar
                                                                            e all a
                                                                      productivity, 15% reduction in stress and
          Better than your best employee! Always present,             pr oduc tivit y , 15 % r educ tion in str ess an d
                                                                      19% improvements in concentration
          and always producing results. When someone or               19% impr  o v em ents in c  on c entr ation
                                                                      with indoor plants present. And the
          something is this good, you want it to grow and             with in door plants pr  esent . An d th e
                                                                      tr
                                                                             dous ROI plants ha
                                                                                                              e
                                                                           en
                                                                       em
                                                                                                    v
                                                                                                     e in th
          never end. Endowments are that way and we’re                tremendous ROI plants have in the
                                                                                                              s
                                                                                          e did th
                                                                                                  ese number
                                                                      w
                                                                         k
                                                                              c
                                                                       or
                                                                                        er
                                                                           pla
                                                                               e. But wh
          announcing a big one today!                                 workplace. But where did these numbers
                                                                      come from? They came through funded
                                                                      c om e f r om ? Th e y cam e thr ough fun ded
                                                                                                    e IIGF will
                                                                                    h lik
                                                                            c
                                                                      ese
                                                                          ar
                                                                             h muc
                                                                                         e what th
          Green Plants for Green Buildings (GPGB) is thrilled         r research much like what the IIGF will
                                                                      drive. How did you know this? You heard
          to announce the creation of the Interior Industry           dr iv e.  Ho w did y ou k n o w this ?  Y ou h e ar d
                                                                      it through marketing.
          Growth Fund (IIGF). This all-new endowment will be          it thr ough mar k etin g.
          managed by the National Horticulture Foundation
                                                                      New research, marketing and education
          (NHF). The principal balance will never be spent,           Ne w r ese ar c h, mar k etin g an d education
                                                                      are just a few examples of how proceeds
          and continuously grow through contributions. The            ar e just a f e w e x amples of h o w pr oc eeds
                                                                                         e will n
                                                                                                   w ha
                                                                      will be used. W
                                                                                                  o
                                                                                                           e a
                                                                                                          v
          annual investment income will be spent to produce           will be used. We will now have a
                                                                      sustainable way to get the message on
          results in interior landscape research, education,          sustainable w a y t o get th e m essa ge on
                                                                      the incredible benefits of interior plants
          and marketing projects.                                     th e in cr edible ben efits of int er ior plants
                                                                      out to designers, specifiers, and decision
                                                                      out  t o  design er s,  specifier s,  an d  decision
                                                                      makers for years to come.
          With the creation of the Fund, industry   professionals     mak er s f or y e ar s t o c om e.
          and practitioners now have a vehicle to put
                                                                      Let’s  relate  this  endowment  to your  top
          investment dollars to work to specifically grow our         L et’ s  r elat e  this  en do wm ent  t o y our  t op
                                                                      company performers. Most employees
          interior industry. This creates an opportunity for a        c omp an y perf or m er s. Most emplo y ees
                                                                      work 40-hours a week, 50-weeks a year,
          lasting endowment that will never go away. Only             w or k 40 -h our s a w eek , 50 - w eek s a y e ar ,
                                                                                                       ould be
                                                                                          our
                                                                            otal of 2
                                                                      or a t
                                                                                              s. Wh
                                                                                                   o w
                                                                                    000 h
                                                                      f
          the investment earnings are spent, so the fund is           for a total of 2000 hours. Who would be
                                                                      willing to contribute the equivalent of $1
          sustainable now and for future generations.                 willin g
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