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The Service Portfolio is one tool available to IT organizations today. Its purpose is to enable organizations to understand the investments that have been, or are being made in the delivery of services or products. The Service Portfolio is composed of two parts: The Service Pipeline and The Service Catalog.
-The Service Pipeline contains services that are being thought about, investigated, developed, or being transitioned into live delivery. In other words, those services that are not available for sale today. Services will only be developed if there is a need (will the customer buy it), and if the service can be delivered profitably (will there be a return on the money spent). In order to understand that there is a need, the service portfolio and business case explain the service in terms of business value. Answering the questions of “Why would a customer buy this service?, Why would the customer buy this service from us?” and “What are our strengths and weaknesses?”, among others.
-The Service Catalog contains all of the services that are available for sale, and those that have entered the service transition lifecycle stage (being readied to be delivered). The Service Catalog could be thought of as a marketing mechanism and is used to explain the value of the service and why a customer would want to purchase this service. Customers only purchase things that satisfy some need that they have. Services must be explained in terms of business value, or what the customer receives from purchasing the service. How does the service make the purchaser better, or more able to perform some task?
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