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Business Relationship Management Process
Purpose: Official –
• To establish and maintain a business relationship between the service provider and the customer based on understanding the customer and their business needs.
• To identify customer needs and ensure that the service provider is able to meet these needs as business needs change over time and between circumstances. Business relationship management ensures that the service provider understands these changing needs. Business relationship management also assists the business in articulating the value of a service. Put another way, business relationship management ensures that customer expectations do not exceed what they are willing to pay for, and that the service provider is able to meet the customer’s expectations before agreeing to deliver the service.
Unofficial – Collect information from the customer on needs, technology usage, and customer satisfaction.
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