Page 171 - ITIL® Foundation 3.15

Service Design Lifecycle Stage
Service Design is responsible for designing services and everything else that is required to ensure that services are going to be valuable to the customer. In order for a service to be valuable, it must deliver Utility and Warrant to meet the customer’s needs. Service Design uses the 4 P’s of service design (people, process, products, and partners) and the 5 aspects of service design (remember STAMP?)
Based on AXELOS (ITIL®) material. Reproduced under license from AXELOS Limited. All rights reserved.
The major output of service design is the service design package (SDP).
Service Design provides high-level guidance for the design and development of services and Service Management
processes. It covers design principles and methods for converting strategic objectives into portfolios of services and service assets.
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