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THE INSPIRATION | AMERICAN SERVICE STATIONDo you remember the ding of the service station bell which signaled a uniformed service station attendant to appear and offer to \gallon, the attendant would wash the windshield, check the oil, the battery and other fluids, and the air pressure in the tires. Do you remember pulling a cold bottle of soda from the icy water in the soda cooler and using the bottle opener to pull off the soda cap? Or getting a free map, a litter bag to hang off the knob on your radio or receiving trading stamps or other service station give aways? Or using the restroom without asking for the key? If these things seem familiar, then you remember the heyday of the American Gas Station. As the competition between refineries grew, the 1930s and 1940s was a time of new marketing strategies. Service station attendants in \of auto service became common. THE BRAND | DA VINCI CALIFORNIA SINCE 1952%u00aeDa Vinci of California since 1952 was founded by The Berke family in 1952, but it had been producing high quality leisure shirts since the 1940's. In 1952, Da Vinci California quickly becomes the style and choice for members of the swinging Rat Pack. Frank, Dean and Sammy simply can't get enough and the rest of Hollywood were quick to follow. The 1950s Da Vinci shirts were mainly Rayon Gabardine flap pocket shirts in both solids and patterns. The late 50s and early 60s shirts are the most Micah