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Millennial males are, in theory, elusive creatures. They’re commonly thought of as cord cutters who can’t be—and don’t want to be—reached. But many marketers remain eager to connect with this young, digitally-savvy group.
And why wouldn’t they?
Oft perceived as innovators, trend starters and predictors of the next big thing, Millennial males lead the pack, in one way or the other. Today’s Millennials are the most racially diverse generation in U.S. history, with nearly 43% identifying as non-white*. They also have spending power. Varying estimates place this group’s purchasing power anywhere between $125 billion and $890 billion annually while some estimates attribute these young shoppers with $200 billion of direct buying power plus an additional $500 billion in indirect influence, based on Millennials’ powers of persuasion over their Baby Boomer parents.
With significant spending power and men 18-34 years old representing over 30% of the adult male TV market, understanding these consumers’ media consumption habits and what motivates them are critical insights for marketers. New research from Nielsen offers a sneak peek into the hearts and minds of this desirable demographic.
Millenial males are more selfless than their older male cohorts...maybe The millennial generation has gotten pretty good at taking on critique and verbal abuse. Maybe that’s because they are always being critiqued and verbally abused. But a new study shows that millennials might not be so lousy after all. At least, not in all categories. When it comes to selflessness, other generations (in fact, all other generations) might be able to take a lesson from the millennial playbook. Two recent studies show that millennial males are quite selfless generally. Hooray for doing stuff right!
Diversity is Always in Style