Page 4 - NOBL Moodboard 2021

So, what do these studies show?
Specifically, they show that millennials might — possibly — be more compassionate and selfless than their parents. The first study focused on males in the age range of 15-29. These “new and emerging adults” were asked to describe certain behaviors that they found to be morally correct. The questions ranged across many different scenarios, and aimed to target what millennials believed to be the ideal man. Turns out that “selflessness” and “social conscience” ranked pretty darn high on these mens’ list of priorities. Very NOBL.