Page 10 - CBC | Chelsea1851

MARKET R
MARKET RESEARCH
The idea of starting a brand focused on selling trendy and fashionable apparel
online has great potential to maximize sales. Here’s why:
1. Growing market: The online shoe market is expanding rapidly, with a projected
global market value of $135 billion by 2027.
2. Millennial spending power: Millennials are the largest consumer group, with a
significant portion of their income allocated to fashion and accessories but we are
not stopping with them. Age is not a limiting number.
3. Rise of e-commerce: Online shopping is increasingly popular, especially among
millennials who prefer the convenience and variety offered by online retailers.
4. Successful similar brands: Brands like Tory Burch, Khaite, Amiri and Veronica
Beard have achieved significant success by targeting individuals with trendy and
affordable luxury options.
5. Positive consumer sentiment: Online reviews and social media engagement
indicate a strong demand for trendy and comfortable shoes at affordable prices.
MARKETING STRATEGY
To effectively market The Chelsea Boot Co Est. 1851 | Chelsea1851 and drive sales,
the following strategies can be implemented:
1. Search keywords: Optimize website content and product descriptions with
relevant keywords such as “the Original Chelsea Boot”, “elevate your wardrobe,”
“timeless design,” and “unmatched comfort.” This will improve search engine
visibility and attract organic traffic.
2. Trend-focused content: Create blog posts, social media content, and email
newsletters that highlight the latest shoe trends, styling tips, and fashion inspiration
targeted at millennials.
3. Influencer partnerships: Collaborate with fashion influencers and bloggers who
resonate with the target audience to showcase and promote The Chelsea Boot Co
Est. 1851 | Chelsea1851 products on their platforms.