Page 11 - CBC | Chelsea1851

RESEARCH
4. Social media advertising: Utilize platforms like Instagram and TikTok to run
targeted ads featuring eye-catching visuals, compelling copy, and a strong call-
to-action.
5. Email marketing: Build an email list and send regular newsletters to subscribers,
offering exclusive discounts, new product launches, and personalized
recommendations.
6. User-generated content: Encourage customers to share their CBC photos on
social media using branded hashtags, creating a sense of community and social
proof.
7. Customer loyalty program: Implement a rewards program to incentivize repeat
purchases and referrals, offering exclusive perks and discounts.
8. #Shop4cause: The Chelsea Boot Co Est. 1851 donates $1 per pair of boots sold
to the PSPA organization for research and support for people diagnosed with
Progressive Supranuclear Palsy (PSP).
MARKETING ADS:
1. Ad headline: “Probably the most comfortable boots you’ll ever wear”
Ad copy: “Elevate your wardrobe with our meticulously handcrafted Chelsea
boots that blend timeless design with unmatched comfort”
Visual: Showcasing a fashion-forward millennial female wearing stylish Chelsea
boots.
2. Ad headline: “Probably the most comfortable boots you’ll ever wear”
Ad copy: “Elevate your wardrobe with our meticulously handcrafted Chelsea
boots that blend timeless design with unmatched comfort”
Visual: Showcasing a fashion-forward millennial male wearing stylish Chelsea boots.
3. Ad headline: “Probably the most comfortable boots you’ll ever wear”
Ad copy: “Elevate your wardrobe with our meticulously handcrafted Chelsea
boots that blend timeless design with unmatched comfort”
Visual: Showcasing a pair of stylish Chelsea boots.
These marketing strategies will run for 7 days and will be further refined and tailored
based on target audience preferences, and market trends on an ongoing basis.