Page 29 - CBC|Chelsea1851 Brand Book

COMMERCIAL OPPORTUNITY
Immediate Revenue Potential & Brand Acquisition
The Chelsea Boot Co Est. 1851 presents an opportunity to acquire a heritage footwear brand
with existing premium inventory, intellectual property, and operational infrastructure already
in place.
INVENTORY VALUE
Current available inventory: 2,000 pairs of premium Chelsea boots
Manufacturing origin: Portugal
Average landed cost per pair: $65
Average retail price: $271
Total inventory cost basis: $130,000
Full retail revenue potential: $542,000
Gross profit potential at retail: $412,000
Gross margin profile: Approximately 76%
The inventory consists of first-quality products manufactured in Portugal using premium calf
leather and suede. All inventory is ready to ship from Los Angeles.
ACQUISITION INCLUDES
The acquisition opportunity includes the full operational foundation of the brand:
• The Chelsea Boot Co Est. 1851 corporate entity
• Trademarked intellectual property
• Brand identity and design assets
• Premium inventory (2,000 pairs)
• E-commerce website infrastructure
• Domain ownership (chelseaboot.com)
• Shopify store and analytics data
• Social media accounts and digital presence
• Supplier relationships with Portuguese manufacturer
STRATEGIC UPSIDE
The brand combines a recognized heritage narrative with strong unit economics and
untapped digital scale potential.
Key advantages include:
• High gross margin structure
• Seasonless product category
• Globally recognized footwear silhouette
• Existing digital traffic and infrastructure
• Immediate monetizable inventory
Under experienced ownership and disciplined marketing investment, the brand is positioned
for significant direct-to-consumer and wholesale growth.