Page 31 - CBC|Chelsea1851 Brand Book

DIGITAL FOOTPRINT & DISTRIBUTION
Established Infrastructure. Ready for Scale.
The Chelsea Boot Co Est. 1851 operates on a fully functional digital and retail foundation, allowing
new ownership to focus on growth rather than setup.
DIRECT-TO-CONSUMER E-COMMERCE
Primary website: chelseaboot.com
Platform: Shopify
The site is fully operational and configured for:
• Fully operational online store
• Integrated analytics and customer data
• International shipping capability
• Email capture and marketing infrastructure
DIGITAL PRESENCE
Active brand channels across major discovery platforms:
• Instagram
• YouTube
• Pinterest
• Facebook
These platforms provide a foundation for influencer partnerships, paid media, and brand storytelling.
DISTRIBUTION & FULFILLMENT
• Direct-to-consumer sales
• Marketplace capability
• Wholesale and boutique opportunities
• Inventory ships from Los Angeles, CA
STRATEGIC ADVANTAGE
Authentic heritage brand. Premium European manufacturing. Existing digital infrastructure.
Built for scale under new ownership.
THECHELSEABOOTCO1851
CHELSEA_1851
CHELSEA_1851
THECHELSEABOOT
CHELSEA1851
MARKETPLACE
DROPSHIP
E•COMMERCE
D2C
ONLINE
WHOLESALE