Page 1 - August 2020- CommExpert Digest - LCO as a Storyteller

ISSUE
03 The CommExpert Digest

August
2020

This Issue

LCO as a

Storyteller David Mendelson Interview P.1
LCO Stories & Skill Development P.2
“The ability to articulate
your story or that of your Wellness & Metrics P.3
company is crucial to
almost every phase of CEN & Storytelling P.4
enterprise management.
It works all along the
business food chain. A Letter From the Editors
great salesperson knows As the COVID-19 pandemic continues to rage on, drastically shaping our personal and
how to tell a story in professional lives in an unprecedented manner, storytelling, the theme of our August issue,
which the product is the has become even more relevant.
hero. A successful line As we all maintain some degree of social distancing, connecting through digital platforms
manager can rally the seems to highlight how essential our ability to effectively communicate is for purposes of
team to extraordinary engaging with our colleagues, business stakeholders and negotiating partners in a meaningful
way. Communicating through storytelling is a great way to accomplish this.
efforts through a story
that shows how short- In this issue, we explore how storytelling can be used by LCO to build our community and
term sacrifice leads to heritage, as well as to promote the impact and value we bring to the businesses we support.
We also look at storytelling as a key leadership competency and as a vehicle for sharing
long-term success. An knowledge and information.
effective CEO uses an Additionally, this issue features an interesting interview with David Mendelson, DVP and
emotional narrative about Associate General Counsel who heads the Legal Division’s Litigation group. We were able to
the company’s mission to grab David from the frontline of litigation to share insights on how storytelling is used in his
attract investors and group’s work and insights on how to optimize collaboration between LCO and Litigation.
partners, to set lofty We look forward to all the stories that we will (hopefully) be able to share in-person one day
goals, and to inspire again soon!
employees. Sometimes a The Narrative of Litigation: Interview with David Mendleson
well-crafted story can
even transform a
seemingly hopeless "You want to give a
situation into an perspective and a
unexpected triumph.” narrative that shows the
rightness of your
- Peter Guber, author, position. And there are
American film
producer & executive all sorts of ways to do Ctrl +
and Chairman and that, but the easiest way
CEO of Mandalay to do that is often Click to
Entertainment, from Ctrl + Click to
through a story which
HR Magazine
September (2008) contextualizes why you
believe you are right."