Page 159 - Annual Report Design 2017

OVERALL INDUSTRY OF REAL ESTATE INVESTMENT TRUST
MEETINGS
MICE
CONVENTIONS
The business invested by REIT concerns meeting and exhibition centers which are in a category of MICE industry that has been supported by Thai government for the past few years. At present, MICE include four main businesses, the term stands for Meeting, Incentive Travel, Convention, and Exhibition.
In 2013, Ministry of Tourism and Sports together with Thailand Convention and Exhibition Bureau (TCEB) determined the year as a year of promoting MICE and set up strategies to promote Thailand to become a MICE leader of Asia Pacific. Furthermore, The National Economic and Social Development Plan, the 12th plan (2017-2021) has overall 10 strategies. In the 3rd strategy, strategy for reinforcement of economy and competition for sustainability by strengthening on each part of the economy, and one of the parts is tourism; the target revenue should be at least 2.77 trillion baht which can be divided into revenue from international tourist and revenue from domestic tourism should be at least 1.81 trillion baht and 950,000 million baht respectively. The goal could be achieved by developing services and tourism sector and one of the services which should develop is MICE.
THAILAND
2.77 trillion baht
Tourism revenue should be at least 2.77 trillion baht revenue from international tourist 1.81 trillion baht revenue from domestic tourism 0.95 trillion baht
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EXHIBITIONS
INCENTIVES