Page 163 - Annual Report Design 2017

Chart 1 Number of MICE travelers and revenue from MICE industry during 2008 – 2017 (Estimation)
Number of MICE
Million Baht
1,8
92
84
1,013,502
919,164
88,485
79,770 70,625
895,224 54
9
80,800 87,086 80,692
985,686
96,178
1
0,0
53,714 53,515
1,100,000 825,000 555,000 275,000
1,100,000
01,000
110,000 82,500 55,000 27,500
82
61,570
686,609
679,585
00 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017F
Number of MICE Million Baht Source: Thailand Convention & Exhibition Bureau, *2017 is estimated number
From chart 1, MICE business generated a large number of MICE visitors in Thailand. In 2015, there were 985,686 visitors while in 2016; it was increased to 996,178 visitors. In 2017, it is expected to have 1,100,000 visitors. Number of MICE travellers had been fluctuated during 2008-2016 due to the oscillation of world’s economy and political instability.
Besides, revenue from MICE travellers in 2008 until 2016 also changed. In 2015, the revenue was 87,086 million baht and was 80,692 million baht in 2016 which decreased by 7.3%. However, in 2017, the revenue is expected to reach 101,000 million baht or will be increased by 25.16%.
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