Page 30 - Marketing Voice Policy H2 2020

VAS – value added service : New alibaba process

What I Who Benefits

As reminder, VAS is a service which allows users to reach voice
contents over a telephone with a specific mechanism
. For Vas Business Development Extra revenue and margin for Orange
Carrier VAS provides the content services and is in charge of and Destination Managers International Carriers
campaigns all over the world
Responsabilities

The aim is to identify VAS traffic that IC does not have on standard
destinations and to monetize and optimize it, while limiting the risk of
disputes relying on a Pass only Local Routing & Cranback Responsabilities  Only Gold table (Put on a Gold destination only, a
100% VAS IC operator in the routing) - Forward
non-VAS traffic to a VD chosen by the DMs

How
 A single VD routing solution. Impossible to put a
percentage in different operators in VD.

 If the destination is not in free-flaoting, and it is
under a commitment, only one operator could be
committed and put in the routing (as VD1 position)
in order to receive all the traffic.

 The DM must ask OINIS to manually pass these
routings in Pass Only local routing for
implementation and at each change (copy the QOS
teams in Reims)

 DM must do the pricing in relation to the VD1 and
not in relation to the main routing
Interne Orange