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someone famous endorses a product or .
idea.

Emotive Uses words or images that appeal to the What would you do in the
reader's or viewer’s emotions. The appeal event of an emergency?”
may be to positive emotions, such as Would your family be
success, or to negative ones, such as fear. protected? Buy SaneSafe.

Everyday People Ordinary people convince you they can be As a teacher, I use a lot of
trusted because “they’re just like you.” chalk—and if there’s one
that’s dependable, it’s
Super Chalk.

Rich and Famous This technique suggests that you can be Of course you’re worth
like the attractive, wealthy people who use Money-Suds!
this product.

One way to teach students to identify persuasive language is have them examine the logic of a particular
idea or argument and use graphic organizers to evaluate the reasoning.

Once Upon a Time . . .

The poet Muriel Rukeyser once said, “The universe is made up of stories, not of atoms.” Though
scientifically inaccurate, the sentiment behind Rukeyser’s words is true enough: our realities are
constructed from stories—historical, cultural, and personal narratives—that help us define ourselves and
understand the world around us.

Whether it’s a fable about a little girl attempting to visit her grandmother, or an epic sonnet that details the
journey of a fictional hero, narrative texts convey stories that ignite our imaginations and give us insight
into thoughts and feelings beyond our own experience.

Comprehension strategies encourage careful reading that allows a student to interpret narrative texts