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LEADERSHIP INSIGHT          WORLD OF SIS           SUSTAINABILITY AGENDA          ENVIRONMENT             SOCIAL            GOVERNANCE




         Globally, the demand for security and   Stronger enforcement of PSAR Act,     Despite increasing competition, we have   Our Vision 2025
         facility management services is seen   introduction of GST, impending labour   consistently grown at 1.5x the industry
         growing at 1.5x-3x of GDP growth. These   reforms are all resulting in a greater   growth. We feel that we are making the   strategy can only
         are enabling services for any economic   degree of formalisation of the market.   right investments in people, technology,
         activity. In India, market growth before   Our strategic aspirations have been   inorganic growth and new business    be achieved with
         COVID was closer to 3x of GDP growth for   clearly articulated in our Vision 2025 plan   solutions that establish a clear moat.   the employee care
         over a decade for over a decade. We see   that was rolled out in April 2021. The plan   We believe that, as one of the largest
         the same trend continuing in the near-to   can be distilled into two main points:  private sector employers in India, we have   continuing to be of
         mid-term as indicated by global research                                      a responsibility towards our employees
         houses such as Freedonia research. India                                      that go beyond just an employment       primacy and we look
         is not only among the largest markets    Doubling market share                contract.
         for these services, but also the fastest   •  Despite being market leaders                                            forward to the next
         growing among top 10 markets globally.     in security services and facility   Our belief has always been that happy   four years with our
         Customer preference is moving away         management, we have a sub 5%       and healthy employees result in a more
         from unorganised and non-compliant         market share in these areas        productive work environment. To that    employees as our
         operators to the organised service                                            end we have been industry leaders in
         providers.                               •  We plan to double our market      instituting training and welfare measures   backbone.
                                                    share over the next 4 years. We    for our employees that go beyond the
         SIS has always been at the forefront
         of designing new solutions and new         believe that post-COVID many       industry norm.
         processes for the customers – many         competitors will be under stress   The focus on employee welfare and care
         of which have now gone on to become        and will lead to organic market    has been pushed to the forefront over the
         benchmarks for the industry. We have       share gains for us                 COVID period when we have prioritised it
         incubated two tech arms – Tech SIS                                            over all other KPIs.
         and vProtect – over the past few years.
         The former spearheads our Man-Tech      Ensure 20% of EBITDA from             We have in turn been helped by their
         offerings, taking a consultative mode   Solution sales                        trust and their commitment to the
         to security solutions while the latter   •  We have been at the forefront     company and larger society by their
         offers alarm monitoring and response       of selling technology-based        continued dedication as frontline workers
         services to homes, BFSI segment and        solutions whether in security or   during trying times.
         SMEs. We are bullish about the prospects   facility management and with the
         of solution-based selling as technology    added push in the post-COVID
         increasingly becomes cheaper and more      environment, we aim to get at least
         efficient. We have partnered with the      20% of our EBITDA from
         best-in-class hardware and software        tech-based solutions
         suppliers to design innovative security
         solutions. Technology change is a key   •  Companies will look to increase
         differentiator that could become our       efficiency of operations and
         sustainable competitive advantage.         increase allocation of their security
                                                    and facility management budgets
         We realise that the post-COVID era is      to blended solutions which
         going to be very different from the pre-   come at higher margins than our
         COVID era, in every respect from hiring    traditional business
         to training to sales to running operations.
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