Page 26 - Bullion World Issue 5 Sep 2021

Bullion World | Issue 05 | September 2021

Swarna Adarsh Abhiyaan

An industry initiative, Inspired by the Retail Gold Investment Principles
Supported by WGC

World Gold Council (WGC) launched ‘Swarna Adarsh Abhiyaan’ inspired
by The Retail Gold Investment Principles (RGIPs) introduced Seven
Retail Gold Investment Principles, for the industry, by the industry; that
must be followed together. The idea is if the all follow them together the
principles become richer. They transform into tradition, create culture
and in the long run, they benefit everyone, and every business.
The initiative came with a tagline of
“Isi Mey Faida Hai”. With each principal the tagline has been attached
to create awareness.

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