Page 14 - Bullion World Volume 5 Issue 04 April 2025_Neat

Bullion World | Volume 5 | Issue 04 | April 2025

From Textile to Bullion: A Game- His solution? Amrapali Spot, a game-changing bullion

Changing Move trading platform that introduced:
In 1996, Amrapali Gujarat ventured into the import
• Real-time price tracking for accurate and
of precious metals, marking its entry into the bullion
transparent rates
industry. The move was a natural extension of the
• Secure digital transactions that built trust in a
company's vision, bringing the same commitment to
volatile market
quality, dependability, and customer trust to an entirely
• A streamlined online platform that made bullion
new market.
trading faster and more accessible than ever before
• Doorstep delivery that brought precious metals
The timing was impeccable. By 1997-98, Amrapali had
straight to customers
solidified its presence in the bullion sector, earning a
reputation as one of the most reliable names in Bullion
The impact was immediate. Amrapali Spot became
trading. The company did not just participate in the
the nation’s most trusted bullion trading platform,
market; it reshaped it, introducing ethical business
setting new benchmarks in transparency, reliability, and
practices, transparency, and customer-centric trading
efficiency.
policies.
But the transformation didn’t stop there. By 2012,
The Chirag Thakkar Era: Redefining Amrapali Gujarat was meeting nearly 30% of India’s
Bullion Trading (2006-08) silver demand and 3-5% of gold demand, not just

Some leaders adapt to change, Chirag Thakkar expanding beyond Gujarat, but dominating the national
created it. bullion market, And since then, we have continued to
meet these demands, growing stronger in the national
When he entered the bullion industry, trading was bullion market.
slow, manual, and inefficient, real-time price tracking
was non-existent, transactions were unreliable, and What started as a vision became a movement, one that
traders operated in uncertainty. He saw an industry redefined bullion trading forever.
weighed down by outdated practices and recognized an
opportunity to revolutionize the system.

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