Page 33 - Bullion World issue 2 June 2021

Bullion World | Issue 02 | June 2021

DIGITAL GOLD-

THE RISING STAR

The digital Gold witnessed a good Akshaya Tritiya on various partner from Gold starting from 100mg, 0.5gm ,
standout. An amalgamated sale across platforms, compared with last year. With 1gm upto 100gm as per their budget and
all the platforms was estimated to be over 40-50 platforms such as banks, ritual of buying every Akshay Tritiya”
around 250-300 kg. Gold platform like mobile wallets, jewellers, and other apps
Paytm witnessed a 30% (YoY). Other now offering the product, consumer In the World, where everything is so
than the cultural belief the nearby demand is expected to be bullish”. dynamic, transient and continuously
dates of Akshay Tritya witnessed good changing, Gold has its rare and
investment, as the price was also on the Accordimg to CA. Priyesh Shah, Co- admirable quality. It is one unchangeable
lower side from the first week of April founder CoinBazaar.in “Against all thing, no matter what, it retains its
2021 compared to last one year. Gold odds we saw 400% jump in Organic shape and characteristics, but more
witnessed it’s all time highest price on Search Traffic to our platform and buying importantly it has potential to preserve
the month August 2020. GOLD during this auspicious occasion its value over the long term. Unlike paper
continued. Special Mention to Brands currency, coins or other assets, gold has
Rhea Chaterji, Head of Consumer like MMTC-PAMP , RSBL , KUNDAN maintained its value throughout the ages.
Business, SafeGold mentioned “Overall, who were ready to support our platform Investing in Gold is never a bad decision
combined sales across platforms are even during these times where most be it paper gold or physical gold.
estimated to be at around 300 kgs. of their Operations were impacted.
We’ve seen a 2.5-3x increase this Customers have bought various coins

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