Page 29 - Bullion World issue 2

Bullion World | Issue 02 | June 2021

during these times where most of their “This time too it was just online trading. “ Akshaya Tritiya compared to 2020,
Operations were impacted. Customers Akshaya Tritiya is considered to be the this year was far better. Last year the
have bought various coins from Gold happiest day to buy gold Jewellery. The sudden lockdown was difficult. The
starting from 100mg , 0.5gm , 1gm highest gold trade in a day is on the lockdown scenario was never faced by
upto 100gm as per their budget and day of Akshaya Tritiya. Small Jewellery last three generation. But since last year
ritual of buying every Akshay Tritiya. and gold coins are the biggest sellers. the jewelers are trained now. We planned
Consumers come to buy gold Jewellery online sale and the business went fine. I
We are looking for more like minded in a festive manner. In 2019, around 10 think Virtual sale is an excellent platform
Bullion Brands and Partners who would lakh customers flocked to 12000 gold for business too”.
like to join us in this journey to make shops in Kerala.
Precious Metal Coins & Bars easily Mr.Jeetender Agarwal
accessible in every possible location of Although the Akshaya Tritiya celebrations Sainath Jewellers
India with multiple options to choose were halted by 2020 due to Covid, online
from, designs which are loved and trade was up 10 per cent. This time too, There was lockdown this year on Akshay
personalization as a memorable gifting Akshaya Tritiya business was only online. Tritiya. Hence no business as such. A
product” Most of the gold shops in Kerala, big few booked gold for the future delivery,
and small, traded more online this time. but that was negligible. Regarding online,
CA. Priyesh Shah Each gold shop was promoted through a a few of the customers who called opted
Co-founder separate customer base via WhatsApp, for online purchase from other platforms
CoinBazaar.in Instagram, Facebook and communities. as we are not into online selling.We
Responses from the market indicate that had been using online & social media
more than 15 per cent of the trade took as marketing tool only viz. advertising,
place this time. Consumers have also generating leads, branding, customer
bought gold through various commodity relationship management. Now we have
exchanges” realised that we should start selling also
using online platform.
Mr. S.Abdul Nazar,
Director, All India Gem and Jewelery Mr. Sachin Jain,
Domestic Council (GJC) CEO Vardhman Jewellers, Bhiwani
State Treasurer, All Kerala Gold and (Haryana)
Silver Merchants Association (AKGSMA)

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