Page 138 - John Fawkner College SIPP Booklet V1

Unit: Sport and Merchandising/Fashion

week

Session 1: Session 2: Session 3: Session 4:

Advertising Advertising strategies by companies Student Assessment History of Nike and other sporting brands

Learning intentions: Learning intentions: Learning intentions: Learning intentions:

Starter: Starter: Starter: Starter:

Warm-up activity (Pre-Test): Main activity Main activity Main activity
• Product placement in movies and TV shows. Students are to design and make their own sports toy Advertisement strategies by Nike
• Advertising strategies by Nike. or sporting equipment. Then use the Four P’s (Product, Nike representative to speak to students. (David Clarkson)
Main activity • Sponsorships Promotion, Position, and Price) and Target group. Group
Advertising work Activities
• Introduction to Advertising Extension activity: Compare and contrast different sporting brands and their
• Pre-test: On page 84-85 Humanities History Alive 10 textbook. Read and Activities advertisement strategies
• Based on their knowledge on advertising and the complete questions on the “Bodies of the UN”. Work on their assessment tasks.
use of persuasive skills.
Activities
Advertising strategies: • Watch “The greatest movie ever sold”.
Persuasive language used in advertising. • How does Nike beat other competitors in the market?

Activities
• Students are to read the “Advertising Strategies”
worksheet and discuss key issues and terms.
• Students are to complete questions 1-12.

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