Page 9 - Bullion World Issue 11 March 2022_Neat
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Bullion World | Issue 11 | March 2022



































           Earlier, the time taken for       the bonafides of the Huid hallmarks   also it can be authenticated. You
           hallmarking was 24 - 36 hours     laser marked on an articles       can then download the certificate
           which has now come down to 8                                        also.
           hours, so there are no complaints   A significant amount of hallmarking
           of the backlog of work in the     is done in the 9 manufacturing    You can download the certificate of
           hallmarking centres. There are    metro cities and is getting supplied   authenticity and  keep  it for future
           no major complaints from the      to the retail locations. For e.g.:   reference. So the jewellers can
           jewellery side, and everything is   the retailer sitting in Madurai or a   have this as proof  of hallmarking as
           getting streamlined in a steady   faraway place like Assam was not   well ,and if a consumer want to sell
           process. Here, the main glitch is   having any mechanism to verify   the jewellery, they can show  this
           the registration of Huid traceability   whether the HUID done in Mumbai   as bonafide ownership certificate
           , which is yet to be activated.   is genuine or not.  With that app,   or if one wants to pledge it to any
           As of now, the Huid traceability   the authenticity of Huid is verifiable   NBFC, they will get the full value
           verification mechanism is in place   by the various segments of people   for the Gold content With the
           , but  there is no HUID transfer   in the gold supply chain.        activation facility, the entire supply
           facility  from the manufacturer to                                  chain can verify the bonafides of a
           the jeweller , leaving a vacuum   How to assure the customer, that   jewellery article and it is a game-
           in tracing the end retailer who is   the product is genuine, what is   changer for the Gold Industry.
           selling the jewellery article to the   the process and how do you plan
           consumer.                         to market this idea?              How was your experience in IGC
                                             There are 2  ways of doing it, 1)   this time?
           How effective is the Huid         One need to download the BIS app   It has been a great experience ,
           verification ?                    on your mobile phone or computer,   as we are networking after a gap
           Presently the BIS officers are    log in to the six alphanumeric    of two years. Looking forward to
           having a mobile app on their      codes, you will receive details   meetings for the long term. It's a
           cell phones, through which they   on the genuineness of the Huid    good beginning after a long gap.
           can identify the authenticity of   marked product. 2) For a 60-year-
           any piece of  huid hallmarked     old person, who don't have a
           jewellery. The same app is made   mobile app,  he may go to an e
           available to the jewellers and the    Seva Kendra and ask them to log
           consumers, enabling them to verify   into the BIS portal website, then





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