Page 25 - Bullion World Volume 03 Issue 07 July 2022

Bullion World | Volume 2 | Issue 07 | July 2022

option to accumulate and save for manufactured by international Zeya, by Kundan, visualized the great
their future through MGK plans, brands. This is due to the designs opportunity in the gold jewellery
where a customer can start saving generated by 3D images and by sector and also observed that in
from as low as ₹ 100 per week to expert-experienced artisans hired the market, many jewellers were
thousands to lakhs. This also allows from various states. The quality duping and charging abnormally high
for creating weekly, monthly, half- of the product is superb, and rates to the customers. Moreover,
yearly, and yearly plans. wastage in manufacturing is minimal the quality was also not up to the
compared to existing refineries. desired level, not to speak of the
Apart from this, we have a vast
network of more than 2000+ Partner Kundan Refinery is accredited with international level. Zeya by Kundan’s
stores for our customers in India- NABL certification for its lab and BIS mission is to fulfill the quest of every
wide offline redemption options. certification. Its product (Bullion) Indian woman to buy chic, trendy,
is accepted as 'Good delivery' at and unique lightweight gold jewellery
The products that a customer at affordable prices by making it
various Indian exchanges such as
redeems are NABL and BIS certified. accessible to them.
NSE/MCX/BSE.
How do you see the potential of The dedicated, inspired team has full
the Digital Gold business in the Share some details on the liberty in their area, i.e., to design,
future? Do they compete with jewellery business initiative market, and mold the product up to
the retail store or supplement of the group. What prompted their whims and fancy. The various
them in creating demand for Gold Kundan to move into jewellery? artisans drawn for multiple states of
Products? What are the drivers of the India, whose ancestors have been
growth of the Kundan jewellery
The potential of Digital Gold is business? in this craft for centuries and were
enormous as the Digital Gold market instrumental in designing jewellery
is still in its nascent phase, and The longing for jewellery by Indians not only for Kings but also for the
Digital Gold Market shall continue has been since time immemorial. deities to be decorated in temples
to grow for the next five years. Indians have a very passionate, - are the main force behind the
Digital Gold does not compete with sensitive, and intimate relationship Kundan family and its growth.
Retail Stores. Instead, it offers an with jewellery. It is most sought
investment option and supplements on all occasions, be it a wedding,
Retail Stores as it offers Redemption childbirth, or any other religious
of Digital Gold into Jewelry Items festival.
also. With this use case, Digital
Gold customers can redeem their
accumulated digital gold into jewelry,
artifacts, or other items.
Can your share the latest
developments on the new gold
refining facility. How do you
compare the new facility’s
technology and operational
efficiency to the existing one?
Also, share some details on
the current accreditation that
Kundan refinery has.

The new refining facility established
by Kundan is one of the state-of-art
refineries with the latest technology
and modern equipment. The quality
of the final products matches the
world standard, and quite often,
it is better than similar products

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