Page 8 - LOOKBOOK B2B 2020_Neat

Inspired by the distinct colors of
particular regions of Nusantara. Colors
in cultures of Nusantara symbolize
various things, from cosmology to
social ranks. In Minang, for instance,
three main colors are called “Marawa”,
in which each symbolizes a certain
region. In Balinese traditional custom,
colors can be associated with a certain
caste in society. Thus, PALA intends to

present these diversity and cultural
treasure, in hopes that they will become
a local identity that draws global
attention.
Through these articles, Pusaka Varna
represents two regions in Nusantara,
namely Java and Toraja, symbolized in
Cokelat (brown) and Merah (red), for
the reason that Java is famous for its
Sogan Batik that is dominated by
brown color, and Toraja has a positive
meaning for red color, as the symbol of
life.