Page 217 - SimpleWaystoPracticeEnglishforBusinessBookStudentsFLIPpdf

Reading Comprehension
Direction; Read the text below then answer the questions
appropriately.

What Is Social Media?

Social media have been
continually changing
people’s way of living in
various aspects such as
communication, knowledge
exchange, commerce,
and education. With the
increasing popularity of
various social media sites
and other related platforms,
scholars and researchers
from different fields keep
finding them to be an area of
study that needs to be explored further. Language practitioners and
educators in particular have seen the impact of social media on second
language acquisition and learning. Social media’s role in helping
businesses is significant. It facilitates communication with customers,
enabling the melding of social interactions on e-commerce sites. Its
ability to collect information helps focus on marketing efforts and
market research. It helps in promoting products and services, as it
enables the distribution of targeted, timely, and exclusive sales and
coupons to would-be customers.
Maya (2019) highlights that social media is computer-
based technology that facilitates the sharing of ideas, thoughts,
and information through the building of virtual networks and
communities. By design, social media is internet-based and gives
users quick electronic communication of content. Content includes
personal information, documents, videos, and photos. Users engage
with social media via computer, tablet or smartphone via web-based
software or web application, often utilizing it for messaging.
The figures for the most popular social media websites as of
January 2019 are as follows:

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