Page 16 - 2024 Look Book

THEME DEVELOPMENT

A theme should be relevant to the lives of students at the school, unify the yearbook verbally and visually, and use
details specific to the school and/or the year. Strong theme development adheres to the guidelines below.

COVER OPENING/CLOSING SPREADS READER SERVICES
The cover and spine introduce the theme Opening and closing sections are one or Table of Contents, page numbers, index,
verbally and visually with a fresh concept more spreads after the title page and before and colophon all play an important role in
specific to the school year. Applications, fonts, the parting page that reinforce the theme’s creating a fully articulated theme. They are
colors, and graphics link to the theme. visual message. Theme copy utilizes creative not optional.
storytelling. The opening copy allows readers to • Table of contents is accurate and may
ENDSHEETS understand why the theme was chosen for this contain page descriptions or teasers
Printed endsheets provide a smooth transition yearbook, and the closing brings the theme to a • Index is alphabetical and includes students,
from the outside of the yearbook to the inside. conclusion. staff, clubs, or teams
While a table of contents is traditional, the
front endsheet also serves as an opening DIVIDER SPREADS TITLE PAGE/PARTING PAGE
spread and the back endsheet as a closing Spreads opening each yearbook section have The title page, as the reader’s first inside
spread. a similar design and visually spin-off of the impression of the yearbook, and the parting
• Endsheets may be a plain unprinted color opening/closing spread(s) design. Divider page, as the reader’s last inside impression of
• If customized, endsheets reflect the theme spreads feature photographs and copy that the yearbook, reflect the theme’s design and/
visually and verbally link the theme to the upcoming section’s or tone.
• Back endsheets may contain colophon or coverage. • Title page contains descriptive data about
closing theme copy • May contain additional reader services the school such as location, web address,
like section contents or give an overview of and/or student and staff population
upcoming page content numbers

NOTABLE THEME ELEMENTS

The variety of ways that a school implements theme throughout their yearbook may include some of these elements below.

WHOLE BOOK LINK HEAVY COVERAGE OF STUDENTS STORYTELLING
A recurring module or element that connects Page design utilizes strategies to cover a Photos incorporate photojournalism style
to the theme and is featured throughout the large number of students in a variety of ways to capture the elements that make up the
yearbook, with the goal of featuring all or on yearbook spreads. moment: action, reaction, and emotion.
most students.
HIGH-QUALITY WRITING THEMATIC MODULE
COHESIVE LOOK AND FEEL Copy — whether traditional or alternative Similar to a Book Link, these module designs
Colors, type and graphic design elements – shows evidence of strong reporting by use spin-offs and imagery to connect to the
remain consistent throughout all pages of the incorporating student voice and is edited to theme and may be repeated several times
yearbook, not just theme pages. adhere to AP Style. throughout the yearbook to add continuity.
CONSISTENT DIVIDER PACKAGE OPENING/CLOSING CONTINUITY THEME COPY
All section dividers – either chronological or Opening and closing spreads are designed Written with a distinct voice and a creative
traditional – have a similar look and feel. to look similar, using photography and other style, this text brings the theme to life through
visual elements to connect to theme copy. careful word choice to tell the story of the year.
ECHO COVER IMAGERY
Colors, type and graphics used on the cover PHOTO QUALITY USE OF COLOR
can be found throughout the publication. Photos throughout the yearbook demonstrate Color is used effectively to emphasize
a mastery of creative composition and the important content or page elements, to
FOLIO CONTENT technical aspects of photography. build on the theme concept and to create
Accurate page numbers are used consistently consistency throughout the yearbook.
throughout the yearbook and may include QUOTES
accompanying reader information like section Student voices are authentically captured and USE OF FONT/TYPOGRAPHY
titles and/or page topics. featured through the use of pull quotes and/ Typography is used effectively for readability,
or quotation modules and copy. to complement the theme concept and build on
FOLIO DESIGN the reader experience.
Page folio uses color and type to create a SPIN-OFFS
cohesive look and extend reader services. The theme concept is developed further using USE OF GRAPHICS
spin-off words and phrases that echo the Lines, shapes or imagery used thoughtfully,
HEADLINE DESIGN theme idea and are showcased as headlines, and often subtly, to enhance the design and
Care is taken to design a headline package section titles or other copy. connect to elements within the verbal or visual
that utilizes theme elements like color, type and theme concept.
spacing to effectively draw reader interest.