Page 96 - 2024 Look Book

CREATIVE CONTENT

determine
dominance
Having a clear focal
point – that includes a
headline, story and
photo – guides your
reader through the
spread. Make sure your
dominant photo is eye-
catching and makes
them want to read on.

Round Rock High School | TX

full bleed to

fit space
Take one of your best
photos and place it
across an entire page
beyond the margins.
Add more depth to your
spread and utilize the
empty space in a photo
by laying copy over the
full-bleed image.

Westmoore High School | OK

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