Page 150 - Jostens Yearbook_Adviser Guide

TERMS HEADLINE QUOTE

The large type designed to attract readers to Word-for-word statements from sources, showing a
stories and draw them into the spread. A well-written reaction to, an explanation for or an interpretation of
headline summarizes a story and highlights its focus. an activity, event or issue. Quotes with full attribution
ATTRIBUTION A headline should always contribute to the story and (person’s name, year in school or other identifier) add
not merely label the page. Headline formats include human interest to a story.
Commonly, student name and grade. Both quotes from an individual and primary and secondary. Following the inspiration of
information that is not common knowledge need to be attributed. magazines, yearbook headlines are often dynamic SECONDARY HEADLINE
typographic presentations.
BYLINE Sometimes called a subheadline, a secondary headline

A line of text at the beginning or end of a story that gives the name of the writer. LEAD is the second tier of information in a headline that
adds specific information or details; often written in
The opening sentence or paragraph of a story. The lead sentence style.
CONCLUSION introduces the story, sets the tone and angle and grabs
reader interest. STORY
The final sentence or paragraph that ties the end of a story back to the lead;
gives a story a sense of completeness.
POINT OF VIEW Words written in a variety of formats to tell a story or
describe an event. Also called an article or body copy.
COPY The perspective from which a story is told. Most
journalistic stories are written in an objective, third STYLE GUIDE
Words written in a variety of formats to tell a story. Also called a story person (he, she, they) point of view. The writer’s
or article.
personal opinion is not present, unless the story is Defines the rules for writing as it applies to the
clearly labeled as an opinion piece or personal narrative yearbook. For consistency in writing, everyone on staff
EDITORIALIZING (first person, I, we). In traditional feature stories, should refer to both a general style manual and one
opinion only appears in direct quotes from sources. specific their yearbook.
When the opinion of the writer is included in what should be an objective,
journalistic story. Editorializing should be avoided.
PRIMARY HEADLINE TRANSITION
FEATURE STORY The main headline. Uses a few well-selected, creatively Details (facts and figures, descriptions) that give
designed words to capture reader’s attention and context to quotes and make them more meaningful.
A traditional story approach packed with facts, figures, descriptive details, Transition paragraphs inform readers and help them
specific examples, quotes and poignant anecdotes. Journalistic feature stories deliver the dominant message as well as an overview understand what sources are talking about. Transitions
use a catchy lead followed by short paragraphs that include meaningful quotes of the page content. contain the set-up for the next quote.
and transitional paragraphs containing facts and figures.
QUICK READ
FIVE W’S AND H A short, visual format that is appealing to readers.

Quick reads are an alternative to traditional feature
The six key questions a journalist must answer for the reader: who, what,
when, where, why and how. stories. A quick-read story may supplement a
traditional feature story as a sidebar, or a collection of
quick-read stories may be used instead of a traditional
feature story.

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