Page 24 - Look Book 2022

THEME DEVELOPMENT

A theme should be relevant to the lives of students at the school, unify the book verbally
and visually, and use details specific to the school and/or the year. Books with strong
theme development adhere to the guidelines below.

COVER OPENING/CLOSING SPREADS TITLE PAGE/PARTING PAGE
The cover provides a fresh concept Opening and closing sections The title page, as the reader’s first
specific to the school during the are one or more spreads after inside impression of the book, and
current year. Applications, fonts, the title page and before the the parting page, as the reader’s
colors and graphics link to the parting page. Including a similar last inside impression of the book,
theme. Specifically: design strategy, opening and reflect one another in design
• Cover includes visual and/or closing sections reinforce the and/or tone. Specifically:
verbal clues to the theme theme with facts and figures. • Title page contains descriptive
• Spine includes school name, city, Writing, photography and design data about the school such
state, and volume number demonstrate a common vision. as location, web address,
• Cover has visual appeal Specifically: and/or student and staff
• Opening copy explains theme in population numbers
ENDSHEETS a compelling way • Last page reflects title page
Printed endsheets provide a • Opening and closing photos design and ends the book’s story
smooth transition from the outside and captions demonstrate • Photos and captions on title
of the yearbook to the inside. While thematic elements page and last page demonstrate
a table of contents is a traditional • Closing is usually the same link to theme
staple, the front endsheet may also design concept and number of • Title page and last page
serve as an opening spread and pages as opening contain visual and verbal
the back endsheet as a closing • Closing brings the theme to theme elements
spread. Overall, the endsheet a conclusion
provides a strong verbal and visual DIVIDER SPREADS
impression. Specifically: READER SERVICES Spreads opening each yearbook
• Endsheets may be a plain Table of Contents, page numbers, section are a visual spin-off of
unprinted color index, and colophon all play an the opening/closing spread(s)
• If customized, endsheets reflect important role in creating a fully design. Divider spreads feature
the theme visually and verbally articulated theme. They are not photographs and copy that
• Front endsheets may introduce optional. Specifically: link the theme to the upcoming
limited additional thematic • Table of contents appears early section’s coverage. Specifically,
elements that were not on in book, usually on the endsheets divider spreads:
the cover or within the first few pages • Contain thematic elements,
• Front endsheets may include • Table of contents is accurate and including photos, graphics
table of contents or theme copy in addition to page numbers, and copy
• Back endsheets may contain may contain descriptions or • Reflect opening/closing design
colophon or closing theme copy teasers for page content but with some variation
• Page numbers and folio art are • Evidence design consistent with
THEME COPY consistent throughout the book all other divider spreads
Theme copy enlivens the concept • Colophon contains facts about • May contain additional reader
through descriptive language. the publication, such as cover services like section contents or
After reading the theme copy, applications and the creation give an overview of upcoming
readers understand why the theme program used page content
was chosen for this yearbook, this • Index is organized alphabetically
year. Specifically, theme copy: and includes all people, groups
• Contains details explaining and topics in the yearbook
thematic link to school
and/or year
• May be written with a distinct
voice and a creative style
• Gives the theme personality
and life
• Is well-written and edited and
adheres to AP Style