Page 11 - 2023 Look Book

A theme should be relevant to the lives of students at the school, unify the
yearbook verbally and visually, and use details specific to the school and/or
the year. Strong theme development adheres to the guidelines below.

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OPENING/CLOSING SPREADS
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COV ER O PE N I N G / C L OS I N G S PR E A DS READER SERVICES
COVER
The cover and spine introduce the theme Opening and closing sections are one or Table of Contents, page numbers, index,
verbally and visually with a fresh concept more spreads after the title page and before and colophon all play an important role in
specific to the school year. Applications, the parting page that reinforce the theme’s creating a fully articulated theme. They are
fonts, colors, and graphics link to the theme. visual message. Theme copy utilizes not optional.
• Spine design should include school creative storytelling. The opening copy • Table of contents is accurate and may
name, city, state, and volume number allows readers to understand why the theme contain page descriptions or teasers
was chosen for this yearbook, and the • Index is alphabetical and includes
EN DS H EE T S closing brings the theme to a conclusion. students, staff, clubs, or teams
ENDSHEETS
DIVIDER SPREADS
Printed endsheets provide a smooth D I V I D ER S PR E A DS
TITLE PAGE/PARTING PAGE
transition from the outside of the yearbook Spreads opening each yearbook section TI TLE P A G E / P A R TI N G P A G E
to the inside. While a table of contents is have a similar design and visually spin-off The title page, as the reader’s first inside
traditional, the front endsheet also serves as of the opening/closing spread(s) design. impression of the yearbook, and the parting
an opening spread and the back endsheet Divider spreads feature photographs and page, as the reader’s last inside impression
as a closing spread. copy that link the theme to the upcoming of the yearbook, reflect the theme’s design
• Endsheets may be a plain unprinted color section’s coverage. and/or tone.
• If customized, endsheets reflect the • May contain additional reader services • Title page contains descriptive data
theme visually and verbally like section contents or give an overview about the school such as location,
• Back endsheets may contain colophon or of upcoming page content web address, and/or student and staff
population numbers
closing theme copy
The variety of ways that a school implements theme throughout their
yearbook may include some of these elements below.

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B O O K L IN K HEAVY COVERAGE OF STUDENTS ST O R Y TE LLI N G
BOOK LINK
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STORYTELLING
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A recurring module or element that connects Page design utilizes strategies to cover a Photos incorporate photojournalism style
to the theme and is featured throughout the large number of students in a variety of ways to capture the elements that make up the
yearbook, with the goal of featuring all or on yearbook spreads. moment: action, reaction, and emotion.
most students.
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HIGH-QUALITY WRITING
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H I G H - Q U A L I T Y W R I T IN G THEMATIC MODULE
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COHESIVE LOOK AND FEEL L Copy — whether traditional or alternative Similar to a Book Link, these module
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Colors, type and graphic design elements – shows evidence of strong reporting by designs use spin-offs and imagery to
remain consistent throughout all pages of incorporating student voice and is edited to connect to the theme and may be repeated
the yearbook, not just theme pages. adhere to AP Style. several times throughout the yearbook to
add continuity.
OPENING/CLOSING CONTINUITY
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CONSISTENT DIVIDER PACKAGE O P E N IN G / C L O S IN G C O N T IN U I T Y
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THEME COPY
All section dividers – either chronological or Opening and closing spreads are designed T H E M E CO P Y
traditional – have a similar look and feel. to look similar, using photography and other Written with a distinct voice and a
visual elements to connect to theme copy. creative style, this text brings the theme to
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ECHO COVER IMAGERY life through careful word choice to tell the
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PHOTO QUALITY
Colors, type and graphics used on the cover P H OTO Q U A L I T Y story of the year.
can be found throughout the publication. Photos throughout the yearbook
USE OF COLOR
demonstrate a mastery of creative U S E OF C OL OR
FOLIO CONTENT
F O LI O C O NTE NT composition and the technical aspects Color is used effectively to emphasize
Accurate page numbers are used of photography. important content or page elements, to
consistently throughout the yearbook build on the theme concept and to create
QUOTES
and may include accompanying reader QU O T E S consistency throughout the yearbook.
information like section titles and/or Student voices are authentically captured
USE OF FONT/TYPOGRAPHY
page topics. and featured through the use of pull quotes U S E O F F O N T / T Y P O G R A P H Y
and/or quotation modules and copy. Typography is used effectively for readability,
F O L IO D E S IG N to complement the theme concept and build
FOLIO DESIGN
SPIN-OFFS
Page folio uses color and type to create a S P I N - O FFS on the reader experience.
cohesive look and extend reader services. The theme concept is developed further
USE OF GRAPHICS
using spin-off words and phrases that echo U S E O F G R A P H I C S
HEADLINE DESIGN
HE A D L I NE D E S I GN the theme idea and are showcased as Lines, shapes or imagery used thoughtfully,
Care is taken to design a headline package headlines, section titles or other copy. and often subtly, to enhance the design and
that utilizes theme elements like color, connect to elements within the verbal or
type and spacing to effectively draw visual theme concept.
reader interest.