Page 248 - 2023 Look Book

HL: RAINBOW GLAZE FOIL

SUB HEADS:
RAINBOW GLAZE FOIL
BODY COPY:
RULE OF THIRDS
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BACKGROUND SIMPLICITY
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REVERSED OUT (white) A C K G RO U N D S IM P L I C I T Y FRAMING R U L E O F T H IR D S
A controlled background is free from Using natural frames, like doorways, Placing the main subject in the hot spot
unnecessary elements like trees or trees and human arms, to accentuate the where imaginary tic-tac-toe lines intersect
people that distract from the main importance of the main subject. adds balance and interest to your photo.
subject. By repositioning themselves Some cameras offer an LCD screen grid
GOLDEN HOUR
even slightly, the photographer can G OL DE N HO U R option to guide you into placing your
impact the background. main subject in intersecting lines.
A period of time shortly after sunrise
or before sunset where the daylight is
SHARPNESS &
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CENTER OF VISUAL diffused, providing a natural, warm S HAR P N ES S &
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I INTEREST (CVI) ) golden tone. S H U T T ER S PEED
SHUTTER SPEED
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The most important element of the photo A slower shutter speed captures
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is that the main subject is most prominent HEIGHT OF ACTION movement and will give the photo a
in the photo. The viewer’s eye is naturally Captures the perfect moment — the peak of different look and feel. A fast shutter
drawn to the center of attention. the action, reaction or emotion. speed will freeze the action. A shutter
speed of 1/125 or faster is recommended
C OL OR H A R M ON Y L E A D IN G L IN E S to keep your subject focus sharp.
COLOR HARMONY
LEADING LINES
A good mixture of color, producing Natural lines lead the viewer into the photo.
dramatic effects and pleasing to the eye. Leading lines can be literal, like arms, or
implied, like eye contact. Lines can pull A subject that appears dark in contrast
CONTRAST you into the main subject or on a journey with a bright background. Often
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The range between the lightest and darkest through the scene. photographed several minutes before
tones. Contrast provides more detail, or after sunset, as well as sunrise.
LIGHTING
shape, pattern and texture. LI G H TI N G
Control over how light affects a photograph
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CROPPING by taking advantage of highlights and Capturing a moment in time that
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Eliminating wasted space around the edges shadows that distract or enhance the makes the viewer curious about the
to keep the viewer’s attention focused on image. Effective lighting places the story behind the photo.
the main subject. Fill the frame. light source to the side or behind the
photographer.
D E P T H O F F IE L D The left and right side of the photo are
DEPTH OF FIELD
PORTRAIT
A shallow depth of field creates emphasis P O R T R A I T balanced. Add a main subject to the
on the main subject. For instance, a wide A dramatic, tight headshot of a person symmetry for interest.
f-stop such as f/2.8 or f/4 isolates the in the environment of the story.
subject by focusing on it while blurring
REPETITION
the background. R EPE T I T I O N Unlike anything else in comparison.
Geometric shapes like curves, triangles Very special or unusual. This could
EMOTION
E M O T IO N and circles add energy to the photo. Any include lighting, composition or a
The photo communicates a feeling or shape or subject that is echoed three or different perspective.
evokes a mood. Examples often include more times creates a pattern.
hugging, crying or celebrating.
RULE OF ODDS
R U L E OF ODD S Bird’s-Eye View is an elevated
Images are more visually appealing when view photographing from above.
there is an odd number of subjects. Worm’s-Eye View is photographing
from below, looking up.