Page 90 - 2023 Look Book

SCOREBOARD DESIGN
HEADLINE PHRASING
ALIGNED ELEMENTS
A L I G N ED EL EM EN T S H E A D L IN E P H R A S IN G S CO R EB OA R D D E S I G N
Text and design elements placed with The primary headline is usually 3-5 clever An attractive and purposeful use of type,
edges lining up horizontally or vertically words. The secondary headline is a short shape, line or color that showcases the
to the left, right or centered. Alignment sentence that gives background detail to win/loss record of the season and
helps to create order, organize elements, support the primary headline. enhances the spread overall.
create visual connections and improve the
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HEAVY COVERAGE OF STUDENTS
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readability of design. H E A V Y COV ER A G E O F S T U D EN T S STORYTELLING
The image or design represents a segment Photos incorporate photojournalism style
C A P T I ON I NG of the student body. to capture the elements that make up the
CAPTIONING
Photos include accompanying archival moment: action, reaction and emotion.
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information about the subject and context INFOGRAPHIC CONTENT
UNIQUE IDEA
of the photo to better connect the reader An easily digestible design element that UN IQ UE I D E A
to moment captured in film. tells the story by focusing on essential facts, Unlike anything else in comparison. Very
figures, poll and survey results, typically special or unusual.
CUTOUT PHOTO
C U TO U T P H OTO presented in a visual way that includes
USE OF COLOR
A photo in which some or all of the illustrative art. U S E OF C OL OR
background has been removed, usually Color that has been incorporated into the
PHOTO ILLUSTRATION
using Photoshop or another photo editing P H O T O I LL U STR A TI O N design in a way that adds interest while
software. Attention to detail is important A photo that is used to visually define an simultaneously allowing the photographs
when using this effect. idea. Photo illustrations are often photos to be the center of interest. Color selection
that have been electronically enhanced should be a thoughtful accent to photos
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DOMINANT ELEMENT or posed. and design.
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One element, usually a photo or a group of
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PHOTO PACKAGE
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photos which is obviously larger and more P H OTO P A C K A G E USE OF FONT/TYPOGRAPHY
eye-catching than all other elements on the A grouping of photos on a specific A combination of fonts that reflect the
page. Having a dominant element is a key and focused topic, often with tight theme of the yearbook, are readable
to a good design. internal spacing. and interact well.
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DROP QUOTE P H OTO Q U A L I T Y USE OF GRAPHICS
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PHOTO QUALITY
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A student’s voice or interview quotation Many factors determine the detail an image Lines or shapes thoughtfully, and
is pulled from the copy and featured as can convey, including how sharp the focus usually subtly, used to enhance the
stand-alone quotation, featured alongside is, the exposure range, contrast, lighting and design of a page so that photos remain
copy or as its own module. color. Images at full size 300 dpi provide the star of the show.
the best resolution.
USE OF MODULES
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EYELINE U S E O F M O D U L E S
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PHOTO STRIP
A horizontal guideline or implied line across P H O T O S T R IP Modules tell the story of an event or topic,
the design to draw the viewer’s eye into A linear configuration of photos running which add an angle to the main story in an
the page. An eyeline brings balance to the vertically or horizontally across a page inclusive way, but are separated from other
design layout and helps visually unify the or spread. content by white space or graphics so that
spread elements. the spread does not look cluttered.
QUICK READ CONTENT
Q U I C K R E A D C O NTE NT
FOLIO CONTENT
F O LI O C O NTE NT Easily digestible content, provided in a U S E O F S P A C E
USE OF SPACE
Page numbering and content that appears format that only takes seconds to read. An unoccupied part of a design; so
on the outside portion of the pages, usually Quick reads help tell the story by focusing named because the background, often
at the bottom. on essential facts, figures and quotes. white, is visible. All white space is planned
and includes margins, interior spacing,
F O L IO D E S IG N QU O T E S and is used to establish relationships
QUOTES
FOLIO DESIGN
Thoughtfully designed folio content that Word-for-word statements from sources, between page elements through proximity
adds to the look and feel of the spread and showing a reaction to, an explanation for, or or distance.
reflects theme graphics. an interpretation of an activity, event
VARIETY
or issue. V A R I E T Y
HEADLINE DESIGN
HE A D L I NE D E S I GN A collection of different design,
The combination of a primary headline and photos or text.
secondary headline that uses font, color
and placement to visually reflect theme
and content. Various headline styles are
used like Kicker, Hammer and Tripod.
Readability is the primary focus when
designing headlines.