Page 208 - 2021 Look Book
P. 208

COVER APPLICATIONS





                        BEVEL DEBOSSED – Text or art is cut   GLITTER – Material available in an   SHINEFX – A textured clear-coat
                        at angles and then pressed into   opaque solid or as a transparent   with the thickness of maple syrup
                        the cover. This effect is most often   accent, with the look and feel of   is applied to the cover design to
                        used with foil.              actual glitter, that does not come   add depth and detail. It can be
                                                     off, is applied.            combined with other applications,
                        BURNISHING – The cover is                                like foil, to enhance their effects.
                        branded using this high heat and   GRAINS – One of 47 patterns
                        pressure resulting in a dark, rich   available, from Mission to Linear   SILKSCREEN INKS – Silkscreen inks
                        pattern pressed into the cover with   Diagonal to Pebble, is pressed into   are used, normally on a screened
                        a traditional feel.          the cover material.         cover, and each color covers
                                                                                 an undetailed area. 31 options
                        CUSTOM EMBOSSING/DEBOSSING   LAMINATIONS – Gloss, matte or   are available in a full spectrum
                        – A crisp raised or recessed effect   super-matte finish of lamination   of colors including black, clear,
                        on the cover surface is created   are added to emphasize details   metallic silver and white.
                        using a die, heat and pressure.   or photographic cover art design,
                        Photos, art and text details are   making the design more vibrant.  SPECIAL INKS – Custom inks
                        raised in the printing.                                  provide one or more of the
                                                     LENTICULAR TIP-ON – A composite   following effects: fluorescent neon
                        CUSTOM LITHO – Covers with   image is applied to produce   inks glow under ultraviolet black
                        this effect are often colorful and   an illusion of depth. The image   light; glow-in-the-dark inks glow
                        visually intricate, including all the   changes when viewed from   after being exposed to light; and
                        detail of a printed page such as art   different angles. The lenticular is   photochromic inks are nearly
                        and photographs.             permanently affixed (tipped-on)   invisible under normal lighting
                                                     to the cover, most often within an   conditions by reveal themselves
                        CUSTOM MATERIALS – Special   embossed beadline.          when exposed to direct sunlight.
                        materials, available in a variety of
                        colors in Fabrikoid, Earthstone and   METALAY – Available in gold, silver   THERMAL INKS – Black thermal ink
                        Leathertone, are used.       or copper, a metal material is   is used that reveals a design or
                                                     embedded in an embossed area   photography when body heat
                        CUSTOM PRECISION CUT – Using   to look like embossed foil.  is applied.
                        laser technology, designs are cut
                        through the cover to reveal the   OVERTONE RUBS – Lacquer is   TIP-ON – Printed, self-adhesive
                        front endsheet.              rubbed onto the cover material to   images or applications comprised
                                                     emphasize the grain or texture. This   of anything that can be printed,
                        CUSTOM SCREENED – One or     is also known as antiquing.  such as a lenticular, often
                        more silkscreens ink colors are                          varnished or laminated for
                        used to define line artwork, text or   PLEXIGLASS – A clear window of   protection, are permanently
                        photography in high contrast.  thick plastic replaces the cover   affixed to the cover, most often
                                                     board so that the endsheet can be   within an embossed beadline.
                        FOILS – Special patterns and   seen through the cover.
                        textured foils, available in a variety                   UV COATING – A clear, thin layer
                        of metallic-looking colors, are   PREMIUM MATERIALS – Materials   of high gloss for accents is applied.
                        stamped into a cover using    often taking on the look of fabric   UV coating is especially effective in
                        a foil die.                  or leather are used in eight distinct   drawing attention to photos, type,
                                                     looks: Aurora, Bright White, Chic,   or artwork when combined with
                                                     Flax, Metallic, Natural, Radiance   super-matte lamination.
                                                     and Regal.
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