Page 92 - 2021 Look Book

NOTABLE DESIGN ELEMENTS

ALIGNED ELEMENTS – Text and HEAVY COVERAGE OF STUDENTS – SCOREBOARD DESIGN – An
design elements placed with The image or design represents a attractive and purposeful use
edges lining up horizontally or segment of the student body. of type, shape, line or color that
vertically to the left, right or showcases the win/loss record
centered. Alignment helps to INFOGRAPHIC DESIGN – A design of the season and enhances the
create order, organize elements, that presents facts and figures, spread overall.
create visual connections and often poll and survey results, in
improve the readability of design. a visual way that often includes SPACING OF ELEMENTS – A
illustrative art. combination of tight and wide
CUTOUT PHOTO – A photo in which spacing widths creates visual
some or all of the background has PHOTO CONTENT – A photo that connections and improves the
been removed, usually using quickly tells a story. readability of design.
Photoshop or another photo
editing software. Attention to detail PHOTO ILLUSTRATION – A photo UNIQUE IDEA – Unlike anything
is important when using this effect. that is used to visually define else in comparison. Very special
an idea. Photo illustrations are or unusual.
DOMINANT ELEMENT – One often photos that have been
element, usually a photo or a electronically enhanced or posed. USE OF COLOR – Color that has
group of photos which is obviously been incorporated into the
larger and more eye-catching PHOTO PACKAGE – A grouping design in a way that adds interest
than all other elements on the of photos on a specific and while simultaneously allowing the
page. Having a dominant element focused topic, often with tight photographs to be the center of
is a key of good design. internal spacing. interest. Color selection should be
a thoughtful accent to photos
EYELINE – A horizontal guideline PHOTO QUALITY – Many factors and design.
or implied line across the design determine the detail an image
to draw the viewer’s eye into the can convey, including how sharp USE OF FONT/TYPOGRAPHY – A
page. An eyeline brings balance to the focus is, the exposure range, combination of fonts that reflect
the design layout and helps visually contrast, lighting and color. Images the theme of the yearbook, are
unify the spread elements. at full size 300 dpi provide the readable and interact well.
best resolution.
FOLIO CONTENT – Page numbering USE OF GRAPHICS – Lines or shapes
and content that appears on PHOTO STRIP – A linear thoughtfully, and usually subtly,
the outside portion of the pages, configuration of photos running used to enhance the design of a
usually at the bottom. vertically or horizontally across a page so that photos remain the
page or spread. star of the show.
FOLIO DESIGN – Thoughtfully
designed folio content that adds QUICK READ CONTENT – Easily USE OF MODULES – Modules tell
to the look and feel of the spread digestible content, provided in a the story of an event or topic,
and reflects theme graphics. format that only takes seconds which add an angle to the main
to read. Quick reads help tell the story in an inclusive way, but are
HEADLINE DESIGN – The story by focusing on essential facts, separated from other content by
combination of a primary headline figures and quotes. white space or graphics so that the
and secondary headline that spread does not look cluttered.
uses font, color and placement to QUICK READ DESIGN – An
visually reflect theme and content. attractive and purposeful use USE OF WHITE SPACE – An
Various headline styles are used of type, shape, line or color that unoccupied part of a design; so
like Kicker, Hammer and Tripod. showcases the information in the named because the background,
Readability is the primary focus quick read and enhances the often white, is visible. All white
when designing headlines. spread overall. space is planned and includes
margins, interior spacing and rails.
HEADLINE PHRASING – The primary QUOTES – Word-for-word ”White space” also known as
headline is usually 3-5 clever statements from sources, showing ”negative space,” could be
words. The secondary headline a reaction to, an explanation for, or any color.
is a short sentence that gives an interpretation of an activity,
background detail to support the event or issue. VARIETY – A collection of different
primary headline. design or text.